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Catherine K Jordan

Catherine K Jordan is a web content creator and also a web designer by profession.

The habit of writing started back from those days in college which, with time, got matured and expressive. She has already written two books on web 2.0 and her next one is under publishing which deals with correlating image editing with cascading style sheets and how it can be made creative via simple yet effective methods.

Simple by nature, her writing, even in complicated subjects, makes even a novice user able to understand the subject matter in depth and no wonder she has so many followers in Twitter and Facebook.

Build Trust among clients

Press Release helps you build trust as well as authority among the readers as in various fronts, by stimulating journalists and media outlets to cover your story, and also by giving your prospects a new reason to visit your store, land on your website, find out more about your most recent accomplishments and try, buy and spread the word about your new product or service.

Using press release for your business is absolutely a great idea because it increases the potentiality of the sales of your business. It brings credibility to your business and allows you to stay in the lime light along and lets you to stay in front of the public eye; and when you stay in the limelight for a longer period of time, it helps you in growing your business as it can highlight the key points of your business. It encourages the customers to visit your store, land on your website and talk about your business and services.

Press Release for Your Business

Press releases have always helped business grow and there are so many benefits of using press release for your business. One of the most important benefits about using press release is that it can save you a lot of money and time.

The idea of press release isn’t new. When the internet marketing was not as popular and feasible as it s today, people used to use the traditional form of press release. That however was not as beneficial as the new form of press release because earlier it could touch only a group of people and journalists.

The virtual form of press release is now being able to touch a wide range of people from around the world as it can gives you instant exposure to your business.

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You can write press releases on any events – like for a new product launch, for new technological developments, maybe when you are going for a partnership with another giant company, maybe because you have reached a new milestone of your company and many more. The more press releases you release, the more you stay in limelight and the more it is beneficial for you.

Releasing press releases will help you increase traffic to your website and you will get more website visitors as well as you have the opportunity to brand yourself as an industry expert. Above all, it gives you some of the most effective SEO benefits and helps you grow your potential market.

Small scale or a giant one, every business should be using press releases.

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Thank you dear friends for your efforts. It’s really great for us!- Duxee Inc.

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  • Design tips for a restaurant and their choice of dinnerware

    Most people take dinnerware for restaurant for granted. But, from basic to elegant, the type of tableware you use says a lot about your restaurant. It tells about the personality of the restaurant’s staffs and owners, and it tells the difference between a great presentation and a poor one. You need to know how to give your guests a good experience at your restaurant, find out more at

    Not that everyone actually realizes, the choice of the plates can actually enhance the overall look of your dining room and sets a tone which can be pleasing or off-putting. In order to leave an everlasting impression on the guests whoever dine at your restaurant these are few design tips to consider while buying dinnerware for your restaurant—

    1. The Ambience – There are lot of ways you can set up a restaurant. It can be a fine dining or a casual diner; it can be themed restaurant or an all in one restaurant; it can be a coffee shop theme or takeaway counter; it may have a brightness to the ambience or it can be quiet and calm place; it can be fun and trendy or it can sophisticated and refined; but whatever it is, your dinnerware should be able to match up to the ambience and the theme of the restaurant. For example, if it is a fine dining restaurant, you cannot possibly serve on some fun plates. Fun plates will only get along with a fun ambience. Then again sophisticated and classy plates won’t get along well if it is just a takeaway counter or a coffee shop. The plates should definitely reflect the theme of the restaurant.

    2. Mix and Match – Try and mix match your plates with the ambience of your restaurant. When you have white plates to serve, use colorful and different shapes to your setting. Or maybe you can use some different textures and different ways in order to enhance your creativity. Try various shapes and colors according to the mood of the restaurant.

    3. The Budget You Have – This matters a lot. Without setting the budget you cannot possibly do anything. When you choose to buy commercial dishware, you should keep in mind that they are costlier than the non-commercial ones. But, the durability and efficiency you get is much better than the non-commercial ones. And buying the better ones will help you in the long run as it could save you more money in the future. In this case, the high quality bone china dishware is the best choices. They are meant to be durable and serve you well; it is worth the investment.

    4. The Use – The design of your dinnerware should be based on how you are going to use it. If your restaurant serves some dishes on hotplates, look into choosing dinnerware that can withstand the high heat and investing in underlines. Try buying dishware and bowls and plates that are microwave safe or oven-safe. These will be more durable and save you a lot of money. Then again, the menu of your restaurant also determines the design of your dinnerware. If your menu serves platters then you need large dinnerware. However, try mix and match with the sizes too. As you may serve all sizes of foods. You also need to consider choosing the right plates for your tables.

    You should be really very cautious while choosing the right dinnerware for you. So take your time, try and think it through. If you have someone who has experience on this regard, then take help from them. Make sure that you choose the right option that fits into the concept of your restaurant. Make sure you can leave a really great first experience to your guests and they can’t stop themselves from visiting again and again.

  • How to Use Press Release to Promote Your Business

    There are a lot of ways you can use press releases to market or promote your business. Before we talk about that, you must know how important press releases can be for your business.

    Press releases are actually like milestones for your business and it can help your business grow to a great extent. It improves your marketing strategy, improves your branding part, provides you global exposure, you get more SEO benefits, improves traffic to your website, builds trust among your consumers, provides you a lot of potential customers, brings you a lot of sales and many more.

    However, there are a few tips or ways on how to use press release to promote your business. Let us see what they are—

    • Remember one thing, unless you are a big brand like Apple, or Samsung nobody cares about you. Sounds harsh but that is the truth. Press releases are not a pitch fest, and the media is not interested in promoting you for the sake of you selling more products. That’s the fastest way to be ignored. But then again, a strong press release will help you go through the tunnel and you can share expert advice, opinions, views and information about your products and services to the journalists and the readers. All you need to do is write a strong and informative press release.
    • You can write online press release. Keep in mind that you must use the relatable keywords, especially on the title and the first paragraph. Using anchor links to some specific pages of your website can benefit you more in this regard and then you should post the press release to release distribution services.
    • Pitch your company’s product to review bloggers but you must do your research properly and pitch the right product to the right reviewer. Pitching about education to book review blogger won’t do any good. The press release provides a lot of background information about the product.
    • Make sure that the press release is written by experts and by someone who knows in and out about the company and the product. A good, strong press release can help you grow to a great extent and then again, a poor one can make your business look really poor.
    • Your press releases should be unique and you should try writing about something new happening. For example, you can write about the latest product launched, write about the new milestone you have achieved or maybe about a new partnership with a giant company and so on.

    These are a few ways you can use press releases.

Why Customized Pillows are a favorite nowadays

Pillows are one of the aspects that make us very emotional. Let’s face it, in modern world, where we have no time for each other, sometimes we just hug the pillow and imaging it as a person close to us. Sounds depressing? Indeed but it is a sad fact about the pillows in general. Just remember, how many times you have cried holding a pillow. It just gives a comfort that none can match.

The kind of intensity and emotions pillows hold are quite different than any of the things you use at your house. Pillows are not simply pillows but a way of conveying your feelings secretly; without letting anyone know. And that is what makes the pillows different from the rest. It is best comfort zone one can ever get into.

But how about customizing it so that it makes you feel better connected than before? Let’s face a situation where you are in a long distance relationship and you miss your guy. More often, what we do is, put some of his clothes as cover on the pillows so that, you feel the smell, and you feel the closeness.

Not only that, let’s say you are a grandparent, who misses your grand kids. You want to comfort them, you want to hug them, and you want to make them feel safe. But how can you do it if you are living hundred miles apart?

Here, you can make a difference. By customizing the pillow, you can put your picture, with a lovely message so that when your grandson or Granddaughter wakes up in the morning, the first thing she sees is you. Though you weren’t there, still it will carry your presence and moreover make them tie closely with you even if you are thousands of miles apart. It’s the emotions that make us closer at times, not the distance. You can be physically close to the people you love yet you can be far distant yet, these small things, which can bring a smile in his/her face, is precious in the sense that, it’ll be always close to them, and they will be errors forget the feelings.

These pillows will carry a meaning. It’s not just they are lying for to sleep on. But to convey a message that you care, you love. And no other thing can transfer that message other than a pillow because it is always somewhat special.

That’s where we will help you in bridging that communication. Raleigh based company; we provide you customized pillows to sleep you better by giving you that same comfort. We can put your picture with a lovely message so that when you sleep, you’ll feel that person is in vicinity. That he or she is there. You can pick your best picture which can emulate the close connection you have with that person. Or you can simply pick pictures of the stupidest moment that you were together that will always bring a smile. If you guys are distance apart, it is very hard to convey a message like that but now, with customized pillow, it is actually possible.

Let me ask this question, have you ever thought it is possible. Maybe not. But with our products, you can make a difference by conveying these little things which on life, matters most in the end. Be it to your grand son or granddaughter, or boyfriend/girlfriend, it’s the perfect gift that you can give. Just remember, if you are in army, and far away from your home, your kid can still feel you. What can be joyous moment than this?

Then what are you waiting for? Visit zonkd website. Pick your choice today and give a gift that your loved ones can never forget.


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